Tom Gricka

Automation simplifies various aspects of business by automating tasks that would otherwise require manual effort. Examples of automation can be found right in your inbox: the “sorry I missed you” email from a salesperson who just left a voicemail, the birthday coupon from a restaurant, or the reminder from a retailer about the product you […]

Building a strong team is crucial to your success, whether you’re hiring your first employee, assembling a team of experienced senior leaders, or finding talented individuals at the entry-level. Each new team member not only brings their unique skills and expertise but also propels you closer to achieving your goals and objectives. The culture and

When budgets are tight, online marketing is often seen as the first expense to cut. However, it’s important to pause and consider the bigger picture. While traditional advertising methods can indeed be expensive and challenging to measure, the digital landscape now offers unprecedented access to a plethora of cost-effective and highly trackable marketing tools. These

When successfully running a small business, there are numerous costs to consider, some of which may not be immediately obvious. While it is expected to budget for supplies and employee wages, running a business is a complex endeavor that entails various expenses that might not be as apparent at first glance. To shed light on

Regardless of whether your company is a new startup or has been in business for decades, one thing remains constant: your company needs capital to not only grow but also thrive in today’s competitive landscape. Having a solid understanding of capital, and its various forms, can significantly benefit your company regardless of what stage it’s

Everyone has different financial needs and goals, which is why there are various loan options available that cater to diverse financial circumstances. Understanding the different loans and their requirements can be overwhelming to some, but choosing the right loan based on your current financial situation can ultimately save you money and reduce financial stress. In